Saturday, January 20, 2018

Knickers in a twist

June 10, 2012 by  
Filed under Latest Lingerie News

The clothes which are seen least often say the most about us. I wouldn’t go so far as to say a woman’s knicker drawer is a window to her soul, but it certainly says something about her life. Mine, for example, is colourful, overstuffed and full of things that scare children (literally – the books and toys that freak out my four-year-old inevitably find their way in there. Mad About Egyptians has been nestling beneath my bloomers since he took against the embalming sequence 18 months ago).

As a compulsive lingerie shopper, I’ve often thought that while Aristotle probably wasn’t talking about his loincloth when he said: “Well begun is half done”, he could have been. Things can only go so wrong when you’re wearing the appropriate underwear.

But what constitutes appropriate? It depends. Obviously a person’s personals are the furthest removed from the whims of fashion, dictated instead by their body shape. If only we chose all our clothes like we do our lingerie (what we love and what suits us), getting dressed in the morning would be a lot easier. For me, the best stuff is made either to be looked at, or to be invisible. They’re underclothes or insteadofclothes – anything in between is an unhappy compromise, either for your lover or the person behind you in Sainsbury’s who can’t stop staring at your VPL.

For lingerie that begs to be admired, three great British brands are Playful Promises, whose east London boutique and online store ( are equally fabulous – I like the Lucy lace bra and the Etti retro bra; northeast label Tallulah Love (, which makes beautiful silk pieces with touches of vintage lace (such as corsets), and Ayten Gasson (, a luxurious ethical choice – try the lovely Lara bra in lemon. If you’ve got bigger boobs you’ve probably already discovered Bravissimo (, and Mimi Holliday ( has pretty styles that go above a D cup – I only wish I had the figure for the hot-pink Kamikaze bra.

If you’d prefer your clothes to do the talking, try Fashion Forms (fashion Its genius selection of solution-led lingerie and accessories includes stick-on bras, “breast petals” and a ton of other stuff you never knew you needed. MS’s Smoothlines bras are invisible under clothes, as are its No VPL shorts (

If you can’t remember the last time you shopped for unmentionables, get out and get fitted – I recommend northeast legend Sadie the Bra Lady (

A lovely drawer of underpinnings is worth investing in – they make you happy and make the rest of your clothes look better, while a bad bra can – quite literally – let you down. They’re not called “foundation garments” for nothing.

Follow Lauren on Twitter @LaurenLaverne

Claudine Keane sizzles in baby pink bra set on Ultimo lingerie shoot

June 10, 2012 by  
Filed under Latest Lingerie News

Daily Mail Reporter

07:29 EST, 10 June 2012


09:29 EST, 10 June 2012


Her husband may be away in the Ukraine, but WAG Claudine Keane has certainly been busy.

As the new face and body of the Adore Moi collection by Ultimo, Claudine sizzles in a perfect pink bra set for her first shoot.

Claudine, 28, models the exclusive new range as her husband Robbie prepares to battle it out for Republic Of Ireland squad at Euro 2012.

What a WAG: Claudine shows how to model lingerie in a sizzling shoot for Ultimo

What a WAG: Claudine shows how to model lingerie in a sizzling shoot for Ultimo

Adore Moi by Ultimo presents everyday lingerie with a ‘French boudoir’ feel. The latest collection focuses on luxurious materials and fine detailing including embroidery and guipure for a feminine yet sophisticated look.

Michelle Mone OBE, creator of Adore Moi by Ultimo, said:  ‘Adore Moi by Ultimo is a unique range that strikes the ideal balance between sexy and elegant which makes it not only an ideal gift, but also the perfect treat.

Forget vegging on the sofa! WAG Claudine shows just how to wear lingerie

Forget vegging on the sofa! WAG Claudine shows just how to wear lingerie

‘You could treat yourself for that fabulous feeling of confidence that comes with wearing gorgeous underwear.’

Claudine added: ‘I’m loving modelling the  Adore Moi by Ultimo collection for Debenhams because it is not only beautiful to look at but it feels so great on both for day and evening wear.’

After forging a successful career as a model, Claudine is now hoping to land a TV presenting role in the U.S.

It's a WAG's life: Claudine and Robbie Keane have been together for 10 years

It’s a WAG’s life: Claudine and Robbie Keane have been together for 10 years

Claudine first met Robbie aged 18, while she was studying economics and finance at University College in her home city of Dublin. They married in 2008 and the following year she gave birth to their son, Robert.

Since 2010 she has fronted numerous Ultimo campaigns, replacing singer Jenni Falconer in the role.


Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have been moderated in advance.

I think if i was Robbie and married to that beautiful lady i would have stayed home and scored a few with her instead of spending half the summer in Eastern Europe. He is a very lucky man.
Good luck to the Irish tonight.

I hope our team are going to make her and her husband very sad tonight. ;-)

Photoshop. That is all.

is it just me or in the first picture do her legs look like cartoon legs? They have to be the worst airbrushing fail i have ever seen…

28 really? She is very pretty but I thought she was older.

i sense a LARGE amount of photoshop here..

She’s gorgeous but her legs and torso have been so airbrushed in the first picture I’d be surprised if any of it was real!!

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