Wednesday, June 28, 2017

Coca-Cola N.America searches for social media monitoring agency

June 28, 2017 by  
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Coca-Cola North America has launched an agency search to help it better monitor its brand online through the nebulous and often treacherous channels of social media.

The winning agency will be responsible for formulating a consistent way of keeping track of what consumers are saying across Twitter, Facebook and other channels about all of Coca-Cola’s brands in North America. It will then report back to the company to yield insights into how to improve or tweak marketing, and determine consumer sentiment about specific products.

The pitch – which internally Coca-Cola is calling a “listening review” – encompasses social-media monitoring across billion-dollar brands such as Coke, Diet Coke, Coke Zero, Sprite, Minute Maid, Powerade, Vitaminwater and Dasani.

Kerry Tressler, a Coca-Cola spokeswoman, said some 20 agencies have been involved in the selection process. She noted the company is looking to select a single agency and expects the decision will be made “fairly quickly.” She also said that roster shop 360i is among the agencies participating in the process.

New York-based 360i is the digital agency of record for a number of Coca-Cola brands, as well as the company’s Freestyle vending machine. Executives familiar with the review said that the agencies are from a variety of disciplines. In a few instances, holding companies are making teams of shops with digital capabilities, such as PR, social media and media planning/buying.

“[Our goal is] to identify a consistent agency and format for conducting social-media monitoring,” Tressler said. “[We want] to yield the most information about what consumers are saying about our brands, so we know what they are looking for.”

Some executives familiar with the new objective said it could resemble Gatorade’s “Mission Control.” When it launched last year, Gatorade devoted an actual space, complete with monitoring screens and tools, to its social-media engagement and feedback cause. That space also served as the subject of a mainstream marketing story.

However, Tressler said she wouldn’t compare Coca-Cola’s effort to what Gatorade has done with Mission Control. Coca-Cola’s effort, she said, is purely about mining information and won’t entail a physical space.

To read the original article in Advertising Age, click here.

Philippine Military Says 17 Mutilated Civilian Bodies Found in Marawi

June 28, 2017 by  
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The recovered bodies brought the death toll in more than a month of fighting to 44 civilians, 71 soldiers and police officers and 299 militants, the military said.

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The militants are believed to be holding dozens of hostages who officials say are being used as human shields, including a Roman Catholic priest. The military said Tuesday that the gunmen also forced the hostages to convert to Islam and marry some of them for use as sex slaves.

The fighting began on May 23, when the police and the military tried to arrest the leader of an Abu Sayyaf faction, Isnilon Hapilon, said to be the leader of the Philippine branch of the Islamic State.

The attempt was thwarted by fighters from Abu Sayyaf and Maute, backed by militants from elsewhere in Southeast Asia and the Middle East, who then went on a rampage in Marawi, a predominantly Muslim city in the mostly Catholic Philippines.

Photo

A truck carrying bodies in Marawi on Wednesday. The Philippine military said that troops had found the mutilated bodies of 17 civilians in the city.

Credit
Jorge Silva/Reuters

The government has struggled in its efforts to dislodge the enemy fighters, who are believed to be heavily armed and hiding in trenches and bombed-out homes and mosques.

Restituto Padilla, a military spokesman, said Wednesday that the government was observing a “no negotiation policy” amid earlier reports that one of the leaders of the Maute group, Abdullah Maute, was willing to free the priest in exchange for the release of his parents, who were captured earlier.

Mr. Hapilon is believed to be holed up in Marawi, although recent unconfirmed intelligence reports suggest he may have fled the area.

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Mr. Padilla said that Mr. Hapilon must be caught “dead or alive.”

“As to the hostages, we’re not negotiating at this point,” he added. “We know the mind-set of these people. We know how they think. So regardless of negotiations or not, they may end up killing them anyway.”

President Rodrigo Duterte on Tuesday night also revealed that he had relatives who had joined the militants in Marawi.

“I have cousins who joined the Maute,” Mr. Duterte said at a dinner in Manila to mark the Muslim holiday of Eid al-Fitr. “Because they were there, a cousin of mine died. They went there, a truckload of them.”

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At the dinner, he discussed knowing about how the militants were stockpiling arms and were fortifying positions in Marawi before he decided to declare martial law. The declaration of martial law came shortly after the military attacked the militants, only to be met with fierce resistance.

He said his presidential guards knew about his relatives joining the militants’ cause and asked him about it, to which he said he replied, “They are my cousins. Let them be.”

He said they may have joined the militants “for the sake of adventure.”

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